The secret to an impactful business presentation?

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Design and creativityIn the business world, it is common to hear about a business presentation or sales presentation. Widely used by entrepreneurs, executives and consultants, the purpose of this tool is to help the speech and technique applied to convince potential customers and/or shareholders to buy your idea – or rather, the product or service that your company sells.Read also: Marketing Professional: see 5 careers you can follow How to make an impactful presentation?Just like any type of presentation, the business presentation must be objective-oriented. The objective can be to sell an idea, a product or a service, in a clear and direct way. But if it needs to be clear and direct, is there room for creativity.

The answer is yes!In these presentations, creativity will be in the way it will be assembled to achieve the objective. That is, it is the design, the audiovisual elements, the ideas and words used that make it impactful.How to impress through design?Some guidelines can make the difference when creating your sales Country Email List presentation. After all, when it comes time to present to your future client, it is important to convey credibility and professionalism.OriginalitySeek inspiration, but be original and create your own layout, avoiding ready-made templates. After creating the first model, it will serve as a basis for the others, demonstrating uniformity and coherence.colors and textGradients or volumes can make the design heavy.



Use your brand colors and remember: less is more. For the text, always prefer keywords and short sentences.Illustrate your ideasGood quality, high-resolution images are essential. They will complement the ideas of the texts.Use and abuse of infographicsIn addition to being beautiful, infographics are self-explanatory and help to make the presentation leaner.Also read: 3 DIGITAL MARKETING TIPS FOR  Do you understand business but not design?An impactful business presentation needs planning, scripting, writing, design and creativity. A lot of creativity! As well as knowing how to use the tools.Therefore, here at Agência S3 we offer this type of service for businesspeople and professionals who don't have time to waste and need to focus on their business. Contact us and request a quote for creating your sales presentation.