SMS Market Trends in the Afghanistan WhatsApp Number List

bulkemaildata63

Analysis of the size of the enterprise
The US SMS marketing market can be segregated, based on business size, into large enterprises and SMEs. The segment of small enterprises can rise at more than 23% CAGR, due to the increasing usage of text messaging by more SMEs in their marketing. These SMEs find the text message marketing cost-effective, hence opting for it mostly. Large Enterprise was the largest contributor to the market in 2018; the large share of this segment is attributed to the fact that large companies are increasingly investing in SMS marketing campaigns, as it enables them to reach an audience of millions in just one second.

Other factors contributing to the large share of the segment are the Afghanistan WhatsApp Number List utilization of SMS messages to increase customer engagement. Large brands are now taking advantage of SMS marketing strategies to update their customers about various offers, updates, and other events occurring in the brand. For example, Subway began its SMS campaign in 2015 and reached 5 million subscribers in 2018. These effective results from text message promotion encourage more and more companies to use SMS marketing; hence, driving the segment to grow over the next six years.

Though large enterprise held dominant market share in 2018, the segment SME will have the highest CAGR during the forecast period. SMEs, due to its cost cheaper but effective marketing channel, have started investing in SMS marketing activities. Most importantly, due to its text-based nature and personalized touch, customer care department has found effective usage of Short Code SMS for capturing the feedback and reviewing the suggestions from the customers through which they would be able to improve the customer satisfaction. Therefore, the ease of accessibility and effectiveness of SMS marketing is likely to drive the segment of SMEs during the forecast period.