It’s/Twitter marketing is the strategy of promoting your brand through ...

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To increase awareness, generate leads, and engage with your customers. You’re always on the lookout for creative ways and powerful channels to promote your brand and help your business grow and flourish. We get that. New social media, new marketing tactics, new influencers. Having your eyes open for all these new opportunities is the best course of action. However, don’t underestimate the already established and strong social channels you can leverage into your marketing mix. Twitter (rebranded as X) is one of the most robust channels you should include in your social media strategy due to its 368 million active users and its fast-paced and casual nature.

Now, if this sounds fantastic to you but don’t know where to begin, we’ve got you covered here! In this article, we’ll explain how to use Twitter for business, how to create a fruitful strategy and share some tips and tricks to help you achieve success. Let’s do this! Table of Contents How to Use X/Twitter for Business? X/Twitter Grenada Email List Unique Features for Business How to Create a Successful X/Twitter Marketing Strategy? 11 X/Twitter Marketing Strategies & Tips for Business Innocent Drinks: Real-World Success in X/Twitter Marketing X/Twitter Marketing FAQs Level Up Your Twitter Marketing Game How To Use X/Twitter For Business? First things first, to use X/Twitter, you have to create an account for your brand with a specific Twitter handle.



It’ll most likely be your brand name. For example, as you may suspect, ours is mentionlytics. Then, you should customize your account by creating a compelling Twitter profile that clearly represents your brand. Specifically, you should include a recognizable profile picture — maybe your logo —, and a header image designed based on your brand’s unique style. Pro Tip: Follow your brand guidelines to the letter and stay consistent with the brand image you have in your other social media accounts. Also, write a concise and interesting Twitter bio. You have 160 characters to describe what your business does or what your account is all about.