How to adapt your website to PIGEON, Google's new algorithm

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A few days ago Google announced an update to its algorithm that will affect local searches. The community has decided to call it PIGEON – Paloma -, in the absence of an official name. In principle, PIGEON is expected to include hundreds of indicators that are already used in global searches when positioning a local URL, such as spelling correction, semantic similarity or the knowledge graph . Although not many details are yet known, numerous webmasters have already reported considerable changes in the rankings of their websites. From Noergia  we are going to advance how the new project of the American giant can affect our presence on the Internet and, more importantly, how to adapt our SEO strategy to it. What do we know so far about PIGEON? Google has confirmed that the update began rolling out in the US on July 24, although it has not yet revealed when it will roll out to other countries and languages.

According to their statements, the main purpose of the new algorithm is to provide local search results with greater usefulness, relevance and precision . It is necessary to clarify that the company does not seek to sanction search engine results considered to be of low quality (as in the case of Penguin and Panda ), but it will mean a profound change in the Phone Number List  functioning of search ranking. What changes have been detected and how can we solve them? The Link assistant blog colleagues describe to us the most notable developments detected since the launch of PIGEON and how we could act to alleviate effects that can be very negative if they are not effectively counteracted.If you notice that in recent days your website traffic has suffered a decrease, this may be due to the disappearance of your location for certain keywords.



If unfortunately this is the case, you should try to mitigate the effects of the loss of traffic: In the short term: a PPC campaign can be a temporary solution In the long term: focusing on returning that information for other keywords. The visibility of a local business on Google will depend to a greater extent on the authority of the website PIGEON changes the positioning rules that have been common in local searches to make them more similar to global positioning rules. In other words, this means that the position will, from now on, be determined to a greater extent by domain authority, backlinks and all other factors typical of global SEO. What can we do to solve it? If your positioning has suffered a sudden drop in recent days, it may be that the SEO characteristics of your website have fallen behind your competitors. Conduct intensive research on the competition to find what characteristics of their organic positioning (Backlinks, content.